Best E-commerce Platforms 2025

Shopify is the world's leading e-commerce platform, powering over 4.4 million online stores globally. Known for its ease of use, reliability, and comprehensive feature set, Shopify provides everything you need to start, run, and grow an online business. From beautiful customizable themes to powerful inventory management and integrated payment processing, Shopify is the go-to choice for entrepreneurs and established brands alike.

Pricing: Shopify offers three main plans: Basic ($39/month), Shopify ($105/month), and Advanced ($399/month). All plans include unlimited products, 24/7 support, and SSL certificate. A 14-day free trial is available. Transaction fees are 2.9% + 30¢ per transaction when using Shopify Payments, or additional 0.5-2% if using third-party payment gateways.

Key Features: Shopify provides a drag-and-drop store builder, 100+ professional themes, unlimited products, abandoned cart recovery, discount codes, gift cards, multi-channel selling (Facebook, Instagram, Amazon), point-of-sale (POS) system for retail, and comprehensive analytics. The platform includes built-in SEO tools, mobile optimization, and access to the Shopify App Store with 8,000+ apps for extended functionality.

Best For: Businesses of all sizes, from startups to enterprises, who want a reliable, easy-to-use platform with excellent support. Shopify is ideal if you want to focus on growing your business rather than managing technical details, and you need multi-channel selling capabilities.

WooCommerce is a free, open-source e-commerce plugin for WordPress that powers over 28% of all online stores. As the most flexible e-commerce solution, WooCommerce gives you complete control over your store's design, functionality, and data. If you already have a WordPress website or want maximum customization freedom, WooCommerce is the perfect choice.

Pricing: WooCommerce itself is free, but you'll need WordPress hosting ($3-50/month), a domain name ($10-15/year), and an SSL certificate (often free with hosting). Additional costs include premium themes ($50-100), extensions ($0-300 each), and payment gateway fees (typically 2.9% + 30¢). Total costs can range from $20-200/month depending on your needs.

Key Features: WooCommerce provides unlimited products, customizable product types (physical, digital, subscriptions, bookings), flexible tax options, shipping zone configuration, coupon system, and extensive reporting. The platform integrates with all major payment gateways and offers 1,000+ extensions for added functionality. You have complete control over your store's code and data.

Best For: WordPress users, developers, businesses that need complete customization control, and anyone who wants to own their data. WooCommerce is ideal if you have technical skills or a developer, and you want the most flexible e-commerce solution without platform restrictions.

BigCommerce is a powerful SaaS e-commerce platform designed for growing and established businesses. Unlike Shopify, BigCommerce charges no transaction fees and includes more built-in features without requiring apps. The platform is known for its robust B2B capabilities, multi-storefront management, and enterprise-grade features at mid-market prices.

Pricing: BigCommerce offers four plans: Standard ($39/month for up to $50k annual sales), Plus ($105/month for up to $180k), Pro ($399/month for up to $400k), and Enterprise (custom pricing for $400k+). All plans include unlimited products, bandwidth, and staff accounts. A 15-day free trial is available with no credit card required.

Key Features: BigCommerce provides advanced SEO tools, multi-channel selling (Amazon, eBay, Facebook, Instagram), abandoned cart recovery, product filtering and search, customer groups and segmentation, and comprehensive analytics. The platform includes built-in features that competitors charge extra for, such as professional reporting, customer groups, and persistent cart. No transaction fees on any plan.

Best For: Growing businesses, B2B companies, wholesalers, and high-volume sellers who want to avoid transaction fees. BigCommerce is ideal if you're scaling rapidly, need advanced features out of the box, and want to minimize ongoing costs as your sales increase.

Wix eCommerce combines the popular Wix website builder with e-commerce functionality, making it one of the easiest platforms for complete beginners. With its intuitive drag-and-drop editor and AI-powered design tools, Wix allows anyone to create a beautiful online store without coding. The platform is perfect for small businesses, artists, and entrepreneurs selling a limited number of products.

Pricing: Wix eCommerce plans start at $27/month (Business Basic), $32/month (Business Unlimited), or $59/month (Business VIP). All e-commerce plans include unlimited bandwidth, free domain for one year, and accept online payments. Transaction fees are 2.9% + 30¢ when using Wix Payments. A 14-day money-back guarantee is available.

Key Features: Wix eCommerce provides drag-and-drop store builder, 500+ designer templates, product galleries and videos, customer accounts, automated sales tax, multi-currency support, and basic inventory management. The platform includes marketing tools like email campaigns, social media integration, and SEO optimization. Mobile optimization is automatic for all stores.

Best For: Complete beginners, small businesses, artists, photographers, and anyone selling fewer than 100 products. Wix eCommerce is ideal if you prioritize ease of use and design flexibility over advanced e-commerce features, and you want an all-in-one website and store solution.

Squarespace Commerce is renowned for having the most beautiful, award-winning templates in the industry. Designed for creatives, designers, and visual brands, Squarespace combines stunning aesthetics with solid e-commerce functionality. The platform is perfect for selling physical products, digital goods, services, and even scheduling appointments, all within a visually impressive online presence.

Pricing: Squarespace Commerce offers two e-commerce plans: Business ($27/month with 3% transaction fee) or Commerce Basic ($36/month with 0% transaction fees). The Advanced Commerce plan ($65/month) adds abandoned cart recovery and advanced shipping. All plans include unlimited products, SSL security, and 24/7 support. A 14-day free trial is available.

Key Features: Squarespace Commerce provides award-winning templates, unlimited products, inventory management, automatic tax calculation, flexible discounts, gift cards, product reviews, and integrated blogging. The platform includes powerful image editing tools, video backgrounds, and mobile-optimized checkout. You can sell physical products, digital downloads, services, and memberships all in one place.

Best For: Designers, photographers, artists, fashion brands, and creative professionals who prioritize aesthetics. Squarespace Commerce is ideal if you want a stunning website that showcases your products beautifully and need an all-in-one platform for website, blog, and store.